The Towel Myth - Ruka Muñiz - Transforming Hygiene from your Business into Viral Profitability
Hello, I'm Ruka, the CEO of MUNHIZ, and I'm here to talk about an object that we all take for granted.
A simple, everyday object.
We're here to talk about the towel.
In the hygiene industry, the towel has always been two things: a silent risk and a passive expense.
It's a risk because every towel that moves from the pool to the gym, from the spa to the room, is a vector of cross-contamination, to put it mildly, from ass to face.
And for example, in a family-oriented, themed resort, where the experience is everything, that risk is a threat to the peace of mind of our customers.
And it's an expense.
A recurring, inefficient expense that gets diluted in replacements, personnel, and, yes, theft.
An expense that yields them nothing.
What if we told you that expense is actually the most powerful and profitable marketing asset you have?
Today, your business and company must be a leader in innovation. Now you have the opportunity to stop being reactive and become a pioneer, because we are committed to offering unique and memorable experiences, that's why...
We have reinvented the towel.
We have turned hygiene into a Security Protocol, an income with 0€ cost, and theft into a Customer Acquisition Tool.
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The Silent Revolution:
The Redefined Problem (The 3 PAINS)
The traditional mentality of the towel forces us to accept three PAINS that MUNHIZ eliminates: